True Sea Moss Privacy Policy

Diva Fam Inc. (operating as True Sea Moss, "we," "us," or "our") is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit or make a purchase from https://www.trueseamoss.com (the “Site”). By accessing or using the Site, you agree to the practices described herein.

1. Contact Information

If you have any questions or concerns about this Privacy Policy or our privacy practices, you may contact us using the following details:

  • Email: support@trueseamoss.com
  • Mail: Diva Fam Inc., 210 West Arrow Highway, San Dimas, CA 91773, United States

2. Information We Collect

We collect various types of information to enhance your experience and provide you with the best services. The types of information we collect include:

a. Device Information

  • Purpose: To ensure the Site functions properly and to perform analytics to improve our services.
  • Collection Method: Automatically collected through cookies, log files, web beacons, tags, and pixels when you visit our Site.
  • Data Collected: Browser version, IP address, time zone, cookie information, pages viewed, and interaction data.
  • Disclosure: Shared with Shopify for processing and analytics.

b. Order Information

  • Purpose: To process your orders, communicate with you, and detect fraudulent activity.
  • Collection Method: Collected directly from you during the order process.
  • Data Collected: Name, billing and shipping address, payment information (including credit card details), email address, and phone number.
  • Disclosure: Shared with Shopify and other payment processors to fulfill your purchase.

c. Customer Support Information

  • Purpose: To provide customer support and improve our services.
  • Collection Method: Collected when you contact us for assistance.
  • Data Collected: Name, email address, and any additional information you provide during your communication.
  • Disclosure: Shared internally and with our service provider Gmail to manage support requests.

d. SMS Marketing Information

  • Purpose: To send text notifications regarding your orders (including abandoned checkout reminders), marketing offers, and transactional texts, such as requests for reviews.
  • Collection Method: Collected when you opt-in to our SMS marketing service.
  • Data Collected: Phone number and consent status.
  • Disclosure: We value your privacy, and opt-in data for text messaging will not be shared with third parties except for messaging partners, solely for enabling and operating our SMS program.

Our website also uses cookies to keep track of items you place in your shopping cart, including when you have abandoned your checkout. This information is used to determine when to send cart reminder messages via SMS.

3. Minors

Our Site is intended for use by individuals aged 18 and above. We do not knowingly collect information from minors. If you are a parent or guardian and believe your child has provided us with personal information, please contact us to request removal of such data.

4. How We Use Your Information

We use your personal information for the following purposes:

  • To fulfill orders and provide customer support.
  • To send marketing communications, in line with your preferences.
  • To conduct security and fraud detection checks.
  • To comply with legal obligations and safeguard our rights.

5. Sharing Your Personal Information

We share your information with third parties for the following purposes:

  • Shopify: To power our online store and process transactions. More details on Shopify’s privacy practices can be found here.
  • Advertising Partners: We use Google Analytics and similar platforms to analyze your interactions and provide personalized ads. You can learn more about Google’s privacy policy here.
  • Legal Compliance: We may disclose your information to comply with applicable laws, respond to legal requests, or protect our rights and safety.

6. Behavioral Advertising and Marketing

We use your personal information to show you targeted advertisements based on your behavior and preferences. This may include:

  • Collecting and sharing data through cookies and other technologies.
  • Displaying ads on third-party sites via platforms like Google Ads.

You may opt out of personalized advertising through the following links:

Alternatively, you can visit the Digital Advertising Alliance for broader options.

7. Compliance with California Consumer Privacy Act (CCPA)

As a business operating in California and selling exclusively within the United States, we comply with the California Consumer Privacy Act (CCPA). California residents have the right to:

  • Access and know what personal information we collect.
  • Request correction or deletion of their data.
  • Opt-out of the sale of their information.

To exercise these rights, please contact us using the details above. You may also designate an authorized agent to submit these requests on your behalf.

8. Data Retention

We retain your information for as long as necessary to provide our services or comply with legal requirements. You may request data deletion by contacting us, but please note that we may retain certain information for compliance, fraud prevention, or security purposes.

9. Automated Decision-Making

We do not engage in fully automated decision-making processes that significantly impact individuals. Limited automated processes may be used for fraud prevention by Shopify. These processes do not result in significant effects for our users.

10. Cookies and Tracking Technologies

Our Site uses cookies to improve your browsing experience and gather analytical data. Cookies allow us to:

  • Remember your actions and preferences.
  • Optimize the shopping experience.
  • Track interactions and provide relevant marketing content.

You can control cookies through your browser settings or via All About Cookies. Note that blocking cookies may affect site functionality.

11. “Do Not Track” Signals

Currently, we do not respond to “Do Not Track” signals due to a lack of industry consensus. We continuously monitor developments in this area and may update our approach accordingly.

12. Updates to This Privacy Policy

We may revise this Privacy Policy from time to time. Changes will be posted on this page, and continued use of the Site constitutes your acceptance of these changes. Please review this page periodically for the latest information on our privacy practices.

13. Complaints and Disputes

If you have a complaint regarding our privacy practices, you may contact us using the details provided above. If you are not satisfied with our response, you have the right to lodge a complaint with the appropriate data protection authority.

14. Message Policy 

We value your privacy and the information you consent to share in relation to our SMS marketing service. We use this information to send you text notifications, including order updates, abandoned checkout reminders, marketing offers, and other transactional messages like requests for reviews. Opt-in data and consent for text messaging will only be shared with authorized messaging partners, solely for the purpose of enabling and operating our text messaging program.

Opt-in data and consent will not be shared with any other third parties beyond our messaging partners.

Additionally, our website uses cookies to monitor items you place in your shopping cart, including when you abandon your checkout. This collected information helps us determine when to send cart reminder messages via SMS, ensuring you receive timely notifications.